Choose the correct file format and set up the artwork layout properly
Send artwork as a vector file where possible, especially for logos, line work and text that must stay sharp on bottles, tumblers and stemware. A PDF, EPS or AI file usually gives the cleanest result, while high resolution raster artwork can work for full colour images if the detail is strong enough.
Keep each item on its own artboard or page when the range includes different bottle shapes, label sizes or drinkware styles. That makes it easier to check the print area and avoid confusion between a wine bottle, a gin bottle and a water bottle.
- Use the final artwork size, not a small preview.
- Leave text as outlined curves if possible.
- Keep linked images embedded or supplied separately.
- Do not flatten files unless the artwork is final.
Text, lines and fine detail need breathing room
Small lettering can disappear on curved glass, particularly on a narrow neck or a frosted surface. Thin rules, tiny legal notes and delicate script styles may look neat on screen but break up once they meet the bottle shape or a print method with tighter limits.
For screen printing and ceramic enamel work, keep fine detail practical. Heavy outlines, open counters and enough spacing between letters help the artwork hold its shape when the print hits glass or coated drinkware.
- Avoid text smaller than the surface can carry clearly.
- Keep important details away from tight curves.
- Use bold weights for short names and pack marks.
- Check that reversed text stays readable after print setup.
Colour guidance for UV direct print, screen print and labels
Colour behaves differently across UV direct print, screen printing, ceramic enamel and labels. Dark glass can swallow light colours, while clear glass and white ink layers can make logos stand out more cleanly on a bottle or tumbler.
If a job uses Pantone references or matched brand colours, include those references in the file notes. Printed labels give more flexibility with gradients and photographic work, while direct decoration needs a cleaner colour build and a proper white base where the surface calls for it.
- Include CMYK artwork for full colour work.
- Note any spot colour references clearly.
- Mark areas that need white ink underlay.
- Use labels for complex artwork on curved surfaces.
Measure the print area before the mock-up is signed off
Artwork should fit the actual bottle or drinkware shape, not only the flat label size shown on screen. A slim sparkling water bottle, a heavy wine bottle and a wide tumbler all carry artwork differently, so the print area must be planned around the real curve and diameter.
Send the product type, capacity and any existing packaging notes with the artwork. If there is a neck curve, shoulder taper or handle on a mug, that detail matters when the layout is set for production.
- Supply the container style and approximate dimensions.
- Show where the logo must sit on the surface.
- Place important wording clear of joins and seam lines.
- Confirm if the artwork must repeat around the item.
Files that help proofing move cleanly
Good files reduce back and forth during proof approval. Include the final artwork, any fonts if they are not outlined, linked images, colour references and notes about the decoration method you want to use.
A clear brief also helps when the run includes mixed items such as wine bottles, gin bottles, water bottles and drinkware. The more the file explains, the easier it is to prepare an accurate proof and spot issues before print prep starts.
- Send the artwork in its final wording.
- Include references for logo placement and orientation.
- Attach brand colour notes and finish preferences.
- Flag any label artwork setup requirements.
Short runs need tidy files even more
Small quantities leave less room for correction, so the file should arrive ready for practical proofing. Short runs of branded bottles and drinkware often work best when the artwork is clean, the layout is definite and the surface choice is already settled.
If the job needs minimum run advice, packing notes or a mock-up visual, a complete file set keeps the process orderly from the first proof onward. That is especially useful for event packs, corporate gifting and mixed delivery lists across South Africa.
- Keep one version control note in the file name.
- Use clear labels for each product line.
- Separate artwork for labels and direct print.
- State if the job includes white ink layers.
